Located in the new Time-Warner Building in New York City, the 10,000 square foot showcase features all of Samsung’s latest technology presented as luxurious design integrated into one’s lifestyle. There are large-scale interactive works utilizing Samsung products throughout the Brand Experience. Spatial Narrative is the largest of the four, located at the entrance of the space.

This iteration is called ‘speakeasy’ and features the 20’s era-influenced fashion of Ashleigh Verrier, Parsons Designer of the Year. Models wearing Ashliegh's Fall fashion line are placed in each pole, allowing the visitor to move freely around them. Conceptually, each character is part of a larger virtual experience; the visitor may discover through spatial references that they are in the middle of a virtual 'speakeasy', a modern version of the prohibition-era bar.